Semester:WS 13/14
Art:Vorlesung
Sprache:Englisch
Plansemester:5
Lektionen / Semester:30.0 L / 22.5 h
Selbststudium:97.5 h
Art:Vorlesung
Sprache:Englisch
Plansemester:5
Lektionen / Semester:30.0 L / 22.5 h
Selbststudium:97.5 h
Modulleitung/Dozierende
- Dr. Bernd Schenk
(Modulleitung)
- Dr. rer. oec. Sanja Tumbas, M.Sc.
(Interner Dozent)
- Dr. Bernd Schenk
(Interner Dozent)
Studiengang
Bachelorstudiengang Wirtschaftsinformatik (01.10.2008)Bachelorstudiengang Betriebswirtschaftslehre (01.09.2012)
Beschreibung
Fundamentals of online trading (esp. e-commerce), economical, legal and ethic aspects of e-commerce. Business models differentiation of Business-to-Business (B2B) and Business-to-Consumers (B2C), architectures and functionalities (especially marketing, security and payment systems), technologies (intranet, extranets, web shops, collaboration systems and social media), e-government.
Kompetenzen
- are able to describe the fundamental concepts of E-commerce
- describe the impact of E-Commerce and its business models on individuals, organizations, and society. They exemplify concepts, definitions and tasks; describe important factors distinguishing E-Business and traditional retail.
- apply methods and models in relation with E-Commerce solve contemporary problems.
- identify connections between concepts in E-Commerce, business models, information systems, and information technology.
- combine models, methods, and theories to implement holistic E-commerce concepts.
- evaluate the learned concepts and methods regarding its advantages and explanatory power - especially regarding different competitive strategies.
- covered in Exercise
- covered in Exercise
- covered in Exercise
Lehrmethoden
Lecture
Literatur
-Laudon, K. C., Traver C. G. (2013). E-Commerce 2013. Pearson.
-Turban, E., King, D. Lee, J., Liang, Ting-Peng, Turban, D. (2012). Electronic Commerce 2012. A Managerial and Social Networks Perspective. Pearson.
Termine
Datum | Zeit | Raum |
17.09.2013 | 09:00 - 10:45 | S1 |
24.09.2013 | 09:00 - 10:45 | S1 |
01.10.2013 | 09:00 - 10:45 | S1 |
08.10.2013 | 09:00 - 10:45 | S1 |
15.10.2013 | 09:00 - 10:45 | S1 |
22.10.2013 | 09:00 - 10:45 | S1 |
29.10.2013 | 09:00 - 10:45 | S1 |
05.11.2013 | 09:00 - 10:45 | S1 |
12.11.2013 | 09:00 - 10:45 | S1 |
19.11.2013 | 09:00 - 10:45 | S1 |
26.11.2013 | 09:00 - 10:45 | S1 |
03.12.2013 | 09:00 - 10:45 | S1 |
10.12.2013 | 09:00 - 10:45 | S1 |
17.12.2013 | 09:00 - 10:45 | S1 |
Prüfungen
- PWW-BA-12_E-Commerce - VO (WS 13/14, bewertet)
- PWW-BA-12_E-Commerce - VO (SS 14, bewertet)