4406698: C12_E-Commerce - Übung

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Semester:WS 17/18
Lektionen / Semester:30.0 L / 22.5 h
Selbststudium:37.5 h



Bachelorstudiengang Betriebswirtschaftslehre (01.09.2012)


Case Studies in the field of E-Business / E-Commerce


    • to be covered in lecture
    • replicate the content of case studies in relation to E-commerce (as-is situation, solution, results).
    • discuss case studies in the field of E-commerce with relation to methods and theories covered in the lecture.
    • solve different assignments with relation to the case study by using the methods learnt.
    • compare the as-is situation and solutions described in different cases and identify possibilities for improvement.
    • develop new E-commerce solutions and approaches for the case studies used.
    • evaluate the developed solutions regarding its advantages and sustainability.
    • listen to the lecturer and their colleagues.
    • work together to solve the assignments of the case study, communicate with each other and give support.
    • evaluate their selves and their contribution in the team with relation to cooperation, communication and troubleshooting.
    • develop their social competences while working in a team and adapt these competences to optimize the result of the teamwork.
    • support other team members while presenting the results and provide proper argumentation for the solution path chosen in the case study.
    • repeat the contents of lectures, exercises and case studies in a self-organized way
    • assess their own learning progress during lectures, exercises, case studies and self-study (e.g., participation in discussions, solving exercises, presenting solutions)
    • identify their own strengths and weaknesses
    • tolerate different opinions and working styles (e.g., during classroom discussions, in online forums)


Interactive Exercise, students present their solutions during the course.


Required Reading:
-Laudon, K. C., Traver C. G. (2017). E-Commerce 2017. Pearson.

Recommended Reading:
-Turban, E., King, D. Lee, J., Liang, Ting-Peng, Turban, D. (2012). Electronic Commerce 2012. A Managerial and Social Networks Perspective. Pearson.


  • Evaluation of Presentations and Case Study Analysis