5206697: C12_E-Commerce - Vorlesung

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Semester:WS 21/22
Art:Vorlesung
Sprache:Englisch
Plansemester:5
Lektionen / Semester:30.0 L / 22.5 h
Selbststudium:97.5 h

Modulleitung/Dozierende

Studiengang

Bachelorstudiengang Betriebswirtschaftslehre (01.09.2012)

Beschreibung

Fundamentals of online trading (esp. e-commerce), economical, legal and ethic aspects of e-commerce. Business models differentiation of Business-to-Business (B2B) and Business-to-Consumers (B2C), architectures and functionalities (especially marketing, security and payment systems), technologies (intranet, extranets, web shops, collaboration systems and social media), e-government.

Kompetenzen

    • are able to describe the fundamental concepts of E-commercedescribe the impact of E-Commerce and its business models on individuals, organizations, and society. They exemplify concepts, definitions and tasks; describe important factors distinguishing E-Business and traditional retail. apply methods and models in relation with E-Commerce solve contemporary problems. identify connections between concepts in E-Commerce, business models, information systems, and information technology. combine models, methods, and theories to implement holistic E-commerce concepts.evaluate the learned concepts and methods regarding its advantages and explanatory power - especially regarding different competitive strategies.
  • covered in Exercise
  • covered in Exercise
  • covered in Exercise

Lehrmethoden

Lecture

Literatur

  • Laudon, K. C., Traver C. G.: E-Commerce (latest edition). Pearson.

Prüfungsmodalitäten

  • written examination

Termine

DatumZeitRaum
14.09.202111:45 - 13:15S3
21.09.202111:45 - 13:15S3
28.09.202111:45 - 13:15S3
05.10.202111:45 - 13:15S3
12.10.202111:45 - 13:15S3
19.10.202111:45 - 13:15S3
26.10.202111:45 - 13:15S3
02.11.202111:45 - 13:15S3
09.11.202111:45 - 13:15S3
16.11.202111:45 - 13:15S3
23.11.202111:45 - 13:15S2
30.11.202111:45 - 13:15S3
07.12.202111:45 - 13:15S3
14.12.202111:45 - 13:15S3
21.12.202111:45 - 13:15S3

Prüfungen

  • PWW-BA-12_E-Commerce - VO (WS 21/22, bewertet)
  • PWW-BA-12_E-Commerce - VO (SS 22, bewertet)