5610813: C21_E-Commerce (VT IMIT)

Kompetenzen

• • are able to describe the fundamental concepts of E-commerce
  • describe the impact of E-Commerce and its business models on individuals, organizations, and society. They exemplify concepts, definitions and tasks; describe important factors distinguishing E-Business and traditional retail.
  • apply methods and models in relation with E-Commerce solve contemporary problems.
  • identify connections between concepts in E-Commerce, business models, information systems, and information technology.
  • combine models, methods, and theories to implement holistic E-commerce concepts.
  • evaluate the learned concepts and methods regarding its advantages and explanatory power - especially regarding different competitive strategies.
• • replicate the content of case studies in relation to E-commerce (as-is situation, solution, results).
  • discuss case studies in the field of E-commerce with relation to methods and theories covered in the lecture.
  • solve different assignments with relation to the case study by using the methods learnt.
  • compare the as-is situation and solutions described in different cases and identify possibilities for improvement.
  • develop new E-commerce solutions and approaches for the case studies used.
  • evaluate the developed solutions regarding its advantages and sustainability.
• • listen to the lecturer and their colleagues.
  • work together to solve the assignments of the case study, communicate with each other and give support.
  • evaluate their selves and their contribution in the team with relation to cooperation, communication and troubleshooting.
  • develop their social competences while working in a team and adapt these competences to optimize the result of the teamwork.
  • support other team members while presenting the results and provide proper argumentation for the solution path chosen in the case study.
• • repeat the contents of lectures, exercises and case studies in a self-organized way
  • assess their own learning progress during lectures, exercises, case studies and self-study (e.g., participation in discussions, solving exercises, presenting solutions)
  • identify their own strengths and weaknesses
  • tolerate different opinions and working styles (e.g., during classroom discussions, in online forums)
• • Website Tools: Wix.com, Balsamiq, Google Adwords, Google Analytics