Semester:WS 23/24
Art:Vorlesung
Sprache:Englisch
Plansemester:5
Lektionen / Semester:28.0 L / 21.0 h
Selbststudium:99.0 h
Art:Vorlesung
Sprache:Englisch
Plansemester:5
Lektionen / Semester:28.0 L / 21.0 h
Selbststudium:99.0 h
Modulleitung/Dozierende
- Dr. Bernd Schenk
(Modulleitung)
- Dr. Bernd Schenk
(Interner Dozent)
Studiengang
Bachelorstudiengang Betriebswirtschaftslehre (01.09.2021)Module
Beschreibung
- Fundamentals of online trading (esp. e-commerce)
- Economical, legal and ethical aspects of e-commerce
- Business models differentiation of Business-to-Business (B2B) and Business-to-Consumers (B2C)
- Architectures and functionalities (especially marketing, security and payment systems)
- Technologies (intranet, extranets, web shops, collaboration systems and social media,
- E-government
- Case study
Kompetenzen
- are able to describe the fundamental concepts of E-commerce
- describe the impact of E-Commerce and its business models on individuals, organizations, and society. They exemplify concepts, definitions and tasks; describe important factors distinguishing E-Business and traditional retail.
- apply methods and models in relation with E-Commerce solve contemporary problems.
- identify connections between concepts in E-Commerce, business models, information systems, and information technology.
- combine models, methods, and theories to implement holistic E-commerce concepts.
- evaluate the learned concepts and methods regarding its advantages and explanatory power - especially regarding different competitive strategies.
- Website Tools: Wix.com, Balsamiq, Google Adwords, Google Analytics
Literatur
Laudon, K. C., Traver C. G. (latest edition) E-Commerce. Pearson.
Prüfungsmodalitäten
- Final Exam
Termine
| Datum | Zeit | Raum |
| 12.09.2023 | 10:00 - 13:00 | abgesagt/cancelled |
| 26.09.2023 | 10:00 - 13:00 | H7 (Fabrikweg) |
| 10.10.2023 | 10:00 - 13:00 | S2 |
| 24.10.2023 | 10:00 - 13:00 | S2 |
| 07.11.2023 | 10:00 - 13:00 | S2 |
| 21.11.2023 | 10:00 - 13:00 | S2 |
| 05.12.2023 | 10:00 - 13:00 | S2 |
| 19.12.2023 | 10:00 - 13:00 | S2 |
Prüfungen
- PWW-BA-21_E-Commerce (VT IMIT) - VO (WS 23/24, bewertet)
- PWW-BA-21_E-Commerce (VT IMIT) - VO (SS 24, bestätigt)