Corporate Brand Strategy Formation: Brand Actors and the Situational Context for a Business-to-Business Brand

zurück zur Übersicht

Referenz

Vallaster, C., & Lindgreen, A. (2011). Corporate Brand Strategy Formation: Brand Actors and the Situational Context for a Business-to-Business Brand. Industrial Marketing Management, 40(7), 1133-1143. (ABDC_2016: A*; ABDC_2019: A*; ABS_2018: 3; ISI_2016: 3.166; ISI_2016_5year: 4.402; VHB_3: B)

Publikationsart

Artikel in Journal

Mitarbeiter

Einrichtungen

  • Institut für Entrepreneurship
  • Van Riemsdijk-Lehrstuhl für Entrepreneurship