Personality Matters: How Signaling Personality Traits Can Influence the Adoption and Diffusion of Crowdfunding Campaigns

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Thies, F., Wessel, M., Rudolph, J., & Benlian, A. (2016). Personality Matters: How Signaling Personality Traits Can Influence the Adoption and Diffusion of Crowdfunding Campaigns. Paper presented at the European Conference on Information Systems, Istanbul, Turkey. (VHB_3: B)

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  • Institut für Entrepreneurship
  • Lehrstuhl für Entrepreneurship und Technologie

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