4506577: C12_Corporate Entrepreneurship & Family Business

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Semester:SS 18
Lektionen / Semester:60.0 L / 45.0 h
Selbststudium:135.0 h



Bachelorstudiengang Betriebswirtschaftslehre (01.09.2012)


  • Foundations of Entrepreneurship & Family Firm Research (new venture creation, SME management, entrepreneurial orientation, entrepreneurial mindset, opportunity recognition, exploration vs. exploitation, entrepreneurial behavior in family firms).
  • Building Blocks of "Corporate Entrepreneurship" (definitions, general frameworks, differences between Corporate Entrepreneurship and Start-Up Entrepreneurship, process of Corporate Entrepreneurship, forms of Corporate Entrepreneurship).
  • Creating an entrepreneurial organization (human resource management in entrepreneurial organizations, personality of corporate entrepreneurs, motivations for entrepreneurial behavior, corporate strategy and entrepreneurship, elements and development of an entrepreneurial culture, innovation management).
  • Entrepreneurial Performance (constraints on entrepreneurial performance, leading an entrepreneurial organization, assessing entrepreneurial performance, sustaining entrepreneurial performance).


    • Know the relevant building blocks of Entrepreneurship & Family Firm Research, Corporate Entrepreneurship and Innovation Management and their instruments; know how to measure Corporate Entrepreneurship related to its performance advantages; know the concepts on how to create a company with the spirit of Corporate Entrepreneurship.
    • Understand the most important influencing factors for taking entrepreneurial decisions in either new or established enterprises, as well as in family firms.
    • Apply the instruments of (Corporate) Entrepreneurship correctly under different contexts.
    • Identify the constitutive influencing factors on entrepreneurial behavior and endeavors, regardless of company type, firm or size.
    • Develop appropriate entrepreneurial strategies according to the respective firm type and environment.
    • Evaluate entrepreneurial strategies and their applicability in different market situations.
    • Describe the fundamental aspects of start-up compared to corporate entrepreneurship.
    • Define and interpret the prerequisites of these strategies.
    • Apply fundamental models of (Corporate) Entrepreneurship towards new situations.
    • Compare alternative models and approaches of (Corporate) Entrepreneurship, identify similarities and differences.
    • Determine different strategies and approaches of (Corporate) Entrepreneurship and evaluate those.
    • Judge if certain models resp. approaches of (Corporate) Entrepreneurship are applicable in concrete situations and choose the most appropriate ones.
    • Perceive and prescind thoughts and arguments from fellow students during class discussions.
    • Work jointly in groups on the solution of case studies.
    • Evaluate the results of fellow students compared to their own results.
    • Perceive new or alternative methods of resolution of fellow students and interrelate those to their own.
    • Represent and defend their own solution against criticism.
    • Tolerate differing mindsets or solutions
    • Learn to communicate openly within your group and within the large audience
    • Develop a mindset of proactivity, curiosity and reflection ability
    • Differentiate important from unimportant information in a situation under time pressure
    • Justify your solutions and judgments within your team

Voraussetzungen (inhaltlich)

Knowledge prerequisites:

Modul Grundlagen des Managements

  • Basic understanding and tasks of companies and businessmen and entrepreneurs (Entrepreneurship)
  • Strategic Management: Strategy types, strategy process, location
  • Entrepreneurship: Founding, Growing, Change

Modul Führung und Organisation
  • Organization theories and concepts
  • Leadership theories and models

Modul Operations Management
  • Distribution processes (esp. market segmentation and cultivation)

Modul Strategie und Wandel
  • Strategic target-setting and implementation
  • Strategy process
  • Environmental analyses
  • Company analyses
  • Case Study method

  • Abgeschlossene Module in Wirtschaftsmathematik und Statistik

Voraussetzungen (formal)

Voraussetzung für die Anmeldung zum Modul:

  • erfolgreicher Abschluss von English I
  • erfolgreicher Abschluss von weiteren Modulen des 1. Regelstudienjahres im Umfang von weiteren 45 Credits.