5306653: C12_International Management - Vorlesung

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Semester:SS 22
Art:Vorlesung
Sprache:Englisch
Plansemester:4
Lektionen / Semester:45.0 L / 34.0 h
Selbststudium:86.0 h

Modulleitung/Dozierende

Studiengang

Bachelorstudiengang Betriebswirtschaftslehre (01.09.2012)

Beschreibung

Introduction to the field of International Management.
Basic introduction to: internationalization process and -environment, reasons for internationalization, actors in the international environment, the role of culture, instruments for the identification and evaluation of markets, market entry strategies, marketing in the global firm, international marketing, organizational structures and the leadership and management of international companies.

Kompetenzen

    • Learn the most important instruments or approaches in the field of international management.
    • Understand and apply the learned instruments or approaches in various situations.
    • Tolerance, empathy, active listening, team skills, curiosity
    • Personal initiative, curiosity, reflection

Lehrmethoden

Lecture with interactive elements

Literatur

Cavusgil, S. T., Knight, G., & Riesenberger, J. R. (2020). International Business: The New Realities, Global Edition (5th ed.). Harlow, UK: Pearson Education.

Prüfungsmodalitäten

  • written examination

Termine

DatumZeitRaum
15.02.202214:30 - 17:00H2
22.02.202214:30 - 17:00H2
08.03.202214:30 - 17:00H2
15.03.202214:30 - 17:00H2
22.03.202214:30 - 17:00H2
29.03.202214:30 - 17:00H2
12.04.202214:30 - 17:00H2
26.04.202214:30 - 17:00H2
03.05.202214:30 - 17:00H2
06.05.202209:00 - 16:30H3
17.05.202214:30 - 17:00H2

Prüfungen

  • PWW-BA-12_International Management - VO (SS 22, bestätigt)
  • PWW-BA-12_HT_International Management - VO (SS 22, bestätigt)