3607408: Communication and Media (WI)

zurück zur Übersicht
Semester:WS 13/14
Lektionen / Semester:60.0 L / 45.0 h
Selbststudium:105.0 h



Bachelorstudiengang Wirtschaftsinformatik (01.10.2008)


  • Concepts, theories and models pertaining to intercultural communication
  • Intercultural management
  • Development of intercultural awareness
  • The dimensions in national cultures
  • The value systems in cultures and their connection to human behaviour
  • Eurocentrism versus ethnopluralism
  • Xenophobia and multiculturalism
  • Practically relevant exercises and behavioural rules
  • Basic models, concepts and theories in the journalism and communication
  • Media types and journalistic display formats
  • Characteristics and practice of print journalism
  • Characteristics and practice of radio journalism
  • Characteristics and practice of television journalism
  • Characteristics and practice of online journalism


The participants get to know the basic concepts, theories and models of intercultural communication. They become acquainted with the dimensions of national cultures and know how values in a culture develop. They understand the connection between values, behaviour and communication. They are able to analyse their own and foreign conversational situations, assess and evaluate the parameters. They appropriate for themselves the necessary cultural awareness, thereby enabling themselves to interact correctly in as unprejudiced a manner as possible according to the situation. In this way, they create for themselves a setting that enables them to act sensitively and successfully in intercultural contact. In addition, they are capable of integrating this knowledge into intercultural cooperation and global management.



Interactive lectures

Voraussetzungen (formal)

Bachelorstudiengang Wirtschaftsinformatik: keine Voraussetzungen

Bachelorstudiengang Bachelorstudiengang Betriebswirtschaftslehre:

Voraussetzung für die Anmeldung zur Modulprüfung ist:

  • der erfolgreiche Abschluss aller Module des 1. Vollzeit-Regelstudienjahres

Bei Studienbeginn 2008 zusätzlich wahlweise:
  • der erfolgreiche Abschluss des Moduls "Communication in English for Business"
  • die Anerkennung BEC II

Bei Studienbeginn ab 2009 zusätzlich:
  • der erfolgreiche Abschluss des Moduls "Communication in English for Business"


Das Modul wird aus Lehrveranstaltungen des BWL-Curriculums gebildet. Es gilt die SPO für BWL (C12).