Semester:WS 16/17
Art:Modul
Sprache:Englisch
ECTS-Credits:6.0
Plansemester:5
Lektionen / Semester:60.0 L / 45.0 h
Selbststudium:135.0 h
Art:Modul
Sprache:Englisch
ECTS-Credits:6.0
Plansemester:5
Lektionen / Semester:60.0 L / 45.0 h
Selbststudium:135.0 h
Modulleitung/Dozierende
- PD Dr. habil. Stefan Güldenberg
(Modulleitung)
Studiengang
Bachelorstudiengang Betriebswirtschaftslehre (01.09.2012)Lehrveranstaltungen
Beschreibung
Introduction to International Marketing: basics and characteristics of international marketing, political roles, cultural and economic environments, international market research, development, implementation and coordination of international marketing programs.
Kompetenzen
- Know the most important instruments for the development and implementation of marketing measures as well as types of international marketing strategies.
- Understand the most important influencing factors on decisions made in international marketing processes, can describe the most important marketing strategies for various actors.
- Correctly apply international marketing instruments.
- Identify the relevant influential factors for the international marketing process, analyze the consequences of entrepreneurial decisions in an international environment.
- Develop fitting marketing strategies depending on the company type or level of internationalization.
- Evaluate marketing strategies and their fit in various situations.
- Know the basic types of international marketing strategies
- Explain and interpret the prerequisites for these strategies
- Apply basic international marketing models in new situations
- Compare alternative marketing approaches, identify similarities and differences
- Summarize the various strategies and approaches, evaluate these
- Determine whether certain models or approaches can be implemented in concrete situations, and choose fitting models/ approaches in ideal situations.
- Listen to and acknowledge the arguments of fellow students
- Find solutions to small case studies in teams
- Evaluate the solutions of colleagues, study and compare these with own solution
- Consider new or alternative solution approaches and link these with your own approach
- Represent and defend your own solution in light of critique
- Tolerate various points of view
- Constructively use different points of view towards the development of new arguments
- Take on responsibility for own decisions
- Can adjust their own needs to the various needs of others
- Can defend own opinions and decisions
Voraussetzungen (inhaltlich)
Grundlagen des Managements
- Business, Marketing
- Business, Marketing
- Ability to work independently, basic knowledge of scientific work
Voraussetzungen (formal)
Voraussetzung für die Anmeldung zum Modul:
- erfolgreicher Abschluss von English I
- erfolgreicher Abschluss von weiteren Modulen des 1. Regelstudienjahres im Umfang von weiteren 45 Credits.