4206682: C12_International Marketing - Vorlesung

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Semester:WS 16/17
Art:Vorlesung
Sprache:Englisch
Plansemester:5
Lektionen / Semester:45.0 L / 34.0 h
Selbststudium:86.0 h

Modulleitung/Dozierende

Studiengang

Bachelorstudiengang Betriebswirtschaftslehre (01.09.2012)

Module

Beschreibung

Introduction to International Marketing: basics and characteristics of international marketing, political roles, cultural and economic environments, international market research, development, implementation and coordination of international marketing programs.

Kompetenzen

  • achieve a deeper understanding of various aspects of international marketing and evaluate different marketing approaches.
  • apply their scientific skills
  • enhance other important competencies such as tolerance, empathy, active listening, and team capabilities
  • display Initiative and curiosity as well as critically reflect on various issues

Lehrmethoden

Discussion, Reflection

Literatur

Keegan, W. J. and Green, M. C. (2014) Global Marketing, 8th ed., Boston: Pearson.

Prüfungsmodalitäten

  • written examination

Termine

DatumZeitRaum
12.09.201608:15 - 10:45H3
19.09.201608:15 - 10:45H3
26.09.201608:15 - 10:45H3
03.10.201608:15 - 10:45H3
10.10.201608:15 - 10:45H3
17.10.201608:15 - 10:45H3
24.10.201608:15 - 10:45H3
07.11.201608:15 - 10:45H3
14.11.201608:15 - 10:45H3
21.11.201608:15 - 10:45H3
28.11.201608:15 - 10:45H3
05.12.201608:15 - 10:45H3
12.12.201608:15 - 10:45H3
19.12.201608:15 - 10:45H3

Prüfungen

  • PWW-BA-12_International Marketing - VO (WS 16/17, bewertet)
  • PWW-BA-12_International Marketing - VO (SS 17, bewertet)