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Dr. rer. oec. Maria Fay

Assoziierte Wissenschaftlerin
Hilti Lehrstuhl für Business Process Management
Portrait
Über das Verhältnis von Advanced Analytics und Unternehmenswert
Dissertation, seit September 2015

Big Data hat große Investitionen in fortgeschrittene Analytiklösungen stimuliert, während die Unternehmen immer noch versuchen zu bestimmen, ob diese Investitionen messbaren Geschäftswert generieren. ... mehr

  • Müller, O., Fay, M., & vom Brocke, J. (2018). The effect of big data and analytics on firm performance: An econometric analysis considering industry characteristics. Journal of Management Information Systems, 35(2), 488-509. (ABDC_2016: A*; ABS: 4; FT 50: 25; ISI: 3.91; ISI: 2.356; VHB_3: A)

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  • vom Brocke, J., Fay, M., Böhm, M., & Haltenhof, V. (2017). Creating a Market Analytics Tool That Marketers LOVE to Use - A Case of Digital Transformation at Beiersdorf. In G. Oswald & M. Kleinemeier (Eds.), Shaping the Digital Enterprise (pp. 197-217): Springer.

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  • vom Brocke, J., Fay, M., Schmiedel, T., Petry, M., Krause, F., & Teinzer, T. (2017). A Journey of Digital Innovation and Transformation - The Case of Hilti. In G. Oswald & M. Kleinemeier (Eds.), Shaping the Digital Enterprise (pp. 237-251): Springer.

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  • Fay, M., Müller, O., & vom Brocke, J. (2016). Disentangling the Relationship Between the Adoption of In-Memory Computing and Firm Performance. Paper presented at the 24th European Conference on Information Systems (ECIS 2016), Istanbul, Turkey. (VHB_3: B)

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  • Fay, M., Müller, O., & vom Brocke, J. (2016). Measuring the effect of big data analytics adoption on firm performance. Paper presented at the 27th Workshop on Information Systems and Economics (WISE 2016), Dublin, Ireland.

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