Semester:WS 22/23
Art:Vorlesung
Sprache:Englisch
Plansemester:5
Lektionen / Semester:30.0 L / 22.5 h
Selbststudium:97.5 h
Art:Vorlesung
Sprache:Englisch
Plansemester:5
Lektionen / Semester:30.0 L / 22.5 h
Selbststudium:97.5 h
Modulleitung/Dozierende
- Dr. Bernd Schenk
(Modulleitung)
- Dr. Bernd Schenk
(Interner Dozent)
Studiengang
Bachelorstudiengang Betriebswirtschaftslehre (01.09.2012)Module
Beschreibung
Fundamentals of online trading (esp. e-commerce), economical, legal and ethic aspects of e-commerce. Business models differentiation of Business-to-Business (B2B) and Business-to-Consumers (B2C), architectures and functionalities (especially marketing, security and payment systems), technologies (intranet, extranets, web shops, collaboration systems and social media), e-government.
Kompetenzen
- are able to describe the fundamental concepts of E-commercedescribe the impact of E-Commerce and its business models on individuals, organizations, and society. They exemplify concepts, definitions and tasks; describe important factors distinguishing E-Business and traditional retail. apply methods and models in relation with E-Commerce solve contemporary problems. identify connections between concepts in E-Commerce, business models, information systems, and information technology. combine models, methods, and theories to implement holistic E-commerce concepts.evaluate the learned concepts and methods regarding its advantages and explanatory power - especially regarding different competitive strategies.
- covered in Exercise
- covered in Exercise
- covered in Exercise
Lehrmethoden
Lecture
Literatur
- Laudon, K. C., Traver C. G.: E-Commerce (latest edition). Pearson.
Prüfungsmodalitäten
- written examination
Termine
Datum | Zeit | Raum |
13.09.2022 | 10:00 - 13:00 | H3 |
27.09.2022 | 10:00 - 13:00 | H3 |
11.10.2022 | 10:00 - 13:00 | H7 (Fabrikweg) |
25.10.2022 | 10:00 - 13:00 | H7 (Fabrikweg) |
08.11.2022 | 10:00 - 13:00 | H7 (Fabrikweg) |
22.11.2022 | 10:00 - 13:00 | H7 (Fabrikweg) |
20.12.2022 | 10:00 - 13:00 | H3 |
Prüfungen
- PWW-BA-12_E-Commerce - VO (WS 22/23, bewertet)
- PWW-BA-12_E-Commerce - VO (SS 23, bestätigt)